Orlando is one of America's favorite destinations, welcoming over 70 million people every year. The warmer weather is definitely a big attraction, but there isn't a shortage of things to do and enjoy.
Although visitors throng to Orlando all year round, it's not until the summer season that the city truly comes alive. This is why setting up a summer vacation rental and knowing how to take advantage of the peak travel season is key to the success of all vacation hosts.
Keep reading this article to learn how to cash in on the big bucks when summer rolls around.
1. Optimize Your Vacation Rental Listing
Like most vacation hosts, you're probably utilizing vacation rental platforms like Airbnb and VRBO. These platforms have millions of active users, making them ideal for any host who wants a steady stream of bookings.
However, there is strong competition for vacation guests as there are thousands of Orlando vacation rentals on those platforms. Getting your listing noticed can be a big challenge.
As summer approaches, it's time to work on optimizing your listing. Take new high-quality photos showcasing your rental's best features and amenities. If the platform allows you to post a video, do that as well.
The location of your summer vacation property should be accurately captured in the listing's description. This will increase its chances of being a top recommendation for guests who are looking to visit the area.
2. Master Seasonal Pricing
During peak travel season, we all know that air tickets and room rates skyrocket. As a vacation rental host, you have the opportunity to be a beneficiary of these surging prices. But you have to be smart about how you're going to get your fair share of that cake.
You need to master the art of seasonal pricing.
If your property is on vacation rental platforms, there isn't much you need to do since these platforms have built-in surge pricing capabilities. If you're renting it out independently, you have to adjust your rates accordingly.
Identify what other similar properties in the locality are going for and price yours competitively. Setting too high a price just because it's the high season can backfire on you. Travelers are always looking for the best deals in town.
3. Spec Up Your Unit
Summer temperatures in Orlando can climb to highs of 94° and rarely fall below 83°. Even for a visitor escaping the harshest winters, this kind of heat can be punishing.
It's important to ensure your rental has an HVAC system that's performing optimally. Having a pool and patio also goes a long way since they make outdoor living more attractive.
Get Your Summer Vacation Rental Ready for...Summer!
Summer is around the corner. Are you ready to get busy with bookings and cash-in? These tips will help you make the most of the season, but it won't hurt to get professional help.
PMI Orlando is a vacation rental management company that serves Orlando, FL, and surrounding communities. We're part of a national property franchise network, and we leverage its cutting-edge tools to offer exceptional services to vacation property owners like you.
Call us today and we'll help you turn your summer vacation rental into a cash cow.
