Orlando greets 74 million visitors a year, making it the number one travel destination in the US. With a strategy in place, you can use this to your advantage to generate short-term rental bookings. Your ROI will rise as you attract more guests!
Not sure where to start? Read on for the five short-term rental management tips you need. Boost your ROI as an Orlando, FL rental owner today!
1. Short-Term Rental Marketing
You won't generate short-term rental bookings without a multi-faceted marketing strategy. Use both traditional and digital marketing to attract guests.
Start by enhancing the property. Improve the exterior to maximize the curb appeal. Add a fresh coat of paint, trim the lawn, and add fresh flowers.
Add new amenities inside to make the property more enticing. Some vacation rental platforms allow guests to search by amenities. Short-term rental listings with these have a high search volume:
- HVAC
- Pools
- Kitchens
- Wireless internet
- Free parking
- Jacuzzis
- Washers
- Televisions
- Pet-friendly
Go above and beyond with luxurious amenities. For example, you can provide access to streaming services or smart home technology.
After making these upgrades, take new photos of the property. Consider creating a virtual tour. Listings with videos can generate 403% more views.
Use these photos and videos to strengthen your short-term rental marketing strategy. Share them on social media, in emails, or on rental platforms. You can even use them to create eye-catching digital ads.
2. Guest Communications and Relations
Proper guest communication will increase guest satisfaction rates. Offering a five-star experience will encourage more online reviews. As you generate glowing testimonials, you'll have an easier time generating future bookings.
Use an online portal to respond to guest inquiries. Remain available to answer questions and resolve issues.
You can outsource this task to a short-term rental management company. Their services can lead to better satisfaction rates.
3. Short-Term Rental Maintenance
Keep up with short-term rental maintenance to provide guests with a great place to stay. Conduct regular inspections to spot potential problems. Have a list of contractors ready in case there's an emergency.
4. Revenue Management
Improve your return on investment by tracking your expenses and income. Consider your:
- Occupancy Rates
- Seasonal prices
- Market data and competition
Consult a property management company. Their experience with local rentals can give you an advantage. They'll implement yield management tactics to improve your ROI.
5. Short-Term Rental Cleaning
No one wants to stay in a messy, dusty rental. Schedule regular short-term rental cleaning services between guests. Make sure the property is spotless and well-stocked.
Provide guests with essential amenities and supplies. Try to anticipate their needs before they ask. Mastering the art of vacation rental hosting can boost satisfaction rates.
Ensure Effective Short-Term Rental Management
Proper short-term rental management can lead to higher satisfaction rates and more bookings. Use these effective tips to offer better guest experiences. Remember, you can always ask for help from a team of experts.
PMI Orlando is part of a fast-growing property management franchise. We use state-of-the-art technology to maximize owner profitability.
We have a strong track record of success and the awards to prove it. Discover what makes us the number one property management company in the US. Contact us today for help with your rental property.
